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E-Commerce for the Ecology
If nobody cares about having too much stuff, or the environmental impact of "next-day shipping", then any transaction should be equal to the next. But…
Oct 21, 2021
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Tony Long
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E-Commerce for the Ecology
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The Consumer Intention Cube — Part 3
Visualizing the Consumer’s Journey
Oct 6, 2021
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Tony Long
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The Consumer Intention Cube — Part 3
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The Consumer Intention Cube - Part 2
The Tensions that Drive the Model
Sep 27, 2021
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Tony Long
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The Consumer Intention Cube - Part 2
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The Consumer Intention Cube - Part 1
The Myth of the Funnel & the Journey
Sep 25, 2021
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Tony Long
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The Consumer Intention Cube - Part 1
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The Octopus and the “Alive Web”
Find the strategic focus and mental freedom to break away from the drive to the transaction, and embrace the drive to the connection...
Aug 25, 2021
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Tony Long
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The Octopus and the “Alive Web”
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Celebrating the Life (And Death) of the Product Detail Page
What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?
Jul 27, 2021
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Tony Long
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Celebrating the Life (And Death) of the Product Detail Page
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How Much Consumer Centricity Is Too Much?
"Why would anyone have mentioned Star Wars," I asked (probably using what she likes to refer to as my 'duh voice').
Jul 14, 2021
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Tony Long
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How Much Consumer Centricity Is Too Much?
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Life Beyond the Shopping Cart
This is not something a clever developer designed, it is a business model pivot that nobody (but the consumer) could have anticipated
Jun 30, 2021
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Tony Long
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Life Beyond the Shopping Cart
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Future Shopping
A thought resource addressing online commerce, marketing, and human behaviors in the digital world.
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