Why subscribe?

This is an easy one. You don’t need this newsletter if:

  • You have no connection with consumers or the ways they confound marketers;

  • Your life and/or career have no connection with people buying things;

  • Marketing is not at all a part of your life;

  • You never have to deal with data, at all, ever;

  • The ways people like to buy things just don’t matter to you;

  • You don’t own a smartphone…much less two.

Find your head nodding vigorously at all of the above? Future Shopping won’t help you much. But if any of the above is your reality - and if you have made it this far then it probably is - then Future Shopping is a worthy add to your inbox.

You probably need this newsletter after all...

When you subscribe you will get a twice-monthly (at least) update on some of the most pressing aspects of marketing, retail, data, and the consumer behavior that drives its evolution. You will get answers to questions your boss hasn’t asked yet. If you’re the boss, you have a cheatsheet for driving your staff to deliver more, better.

Subscribe and you won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox. You can do it for free, or get extra benny’s as a paying subscriber. But we’ll get there, no need for arm-twisting now.

Join the gang

You are part of a community of people who delight in the stuff that drives consumer behaviors, and is, ultimately, the engine of global economic activity. Subscribe to Future Shopping today, and please tell a friend.

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(To find out more about the company that provides the tech for this newsletter, visit Substack.com.)