If nobody cares about having too much stuff, or the environmental impact of "next-day shipping", then any transaction should be equal to the next. But…
Visualizing the Consumer’s Journey
The Tensions that Drive the Model
The Myth of the Funnel & the Journey
Find the strategic focus and mental freedom to break away from the drive to the transaction, and embrace the drive to the connection...
What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?
"Why would anyone have mentioned Star Wars," I asked (probably using what she likes to refer to as my 'duh voice').
This is not something a clever developer designed, it is a business model pivot that nobody (but the consumer) could have anticipated
Not every connection must lead to a transaction...but...
Marketers looking to succeed in today's digitally driven economy must know out how to work inside and outside the organization. Here's how.
Voice of Consumer, User-Generated Content, and new routes to Personalized online experiences
First, Defeat Your Competitor. Then Become Your Own New Competitor