Future Shopping

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The Consumer Intention Cube - Part 2
futureshopping.substack.com

The Consumer Intention Cube - Part 2

The Tensions that Drive the Model

Tony Long
Sep 27, 2021
Share this post
The Consumer Intention Cube - Part 2
futureshopping.substack.com

In Part 1 we discussed how the customer journey and the purchasing funnel - the grandfather and great-grandfather of commerce models, respectively - were not serving digital marketers as effectively as they have in the days before digital commerce. We again called out pervasive access to information – brought on by the buffet of alternatives at consumer…

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