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E-Commerce for the Ecology
If nobody cares about having too much stuff, or the environmental impact of "next-day shipping", then any transaction should be equal to the next. But…
Oct 21, 2021
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Tony Long
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E-Commerce for the Ecology
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The Consumer Intention Cube — Part 3
Visualizing the Consumer’s Journey
Oct 6, 2021
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Tony Long
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The Consumer Intention Cube — Part 3
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September 2021
The Consumer Intention Cube - Part 2
The Tensions that Drive the Model
Sep 27, 2021
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Tony Long
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The Consumer Intention Cube - Part 2
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The Consumer Intention Cube - Part 1
The Myth of the Funnel & the Journey
Sep 25, 2021
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Tony Long
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The Consumer Intention Cube - Part 1
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August 2021
The Octopus and the “Alive Web”
Find the strategic focus and mental freedom to break away from the drive to the transaction, and embrace the drive to the connection...
Aug 25, 2021
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Tony Long
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The Octopus and the “Alive Web”
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July 2021
Celebrating the Life (And Death) of the Product Detail Page
What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?
Jul 27, 2021
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Tony Long
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Celebrating the Life (And Death) of the Product Detail Page
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How Much Consumer Centricity Is Too Much?
"Why would anyone have mentioned Star Wars," I asked (probably using what she likes to refer to as my 'duh voice').
Jul 14, 2021
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Tony Long
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How Much Consumer Centricity Is Too Much?
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June 2021
Life Beyond the Shopping Cart
This is not something a clever developer designed, it is a business model pivot that nobody (but the consumer) could have anticipated
Jun 30, 2021
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Tony Long
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Life Beyond the Shopping Cart
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Building the Next-Generation Shopping Experience
Not every connection must lead to a transaction...but...
Jun 23, 2021
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Tony Long
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Building the Next-Generation Shopping Experience
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Digital Marketing Is an Inside/Outside Game
Marketers looking to succeed in today's digitally driven economy must know out how to work inside and outside the organization. Here's how.
Jun 15, 2021
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Tony Long
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Digital Marketing Is an Inside/Outside Game
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Let’s Stop Talking About Ourselves
Voice of Consumer, User-Generated Content, and new routes to Personalized online experiences
Jun 9, 2021
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Tony Long
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Let’s Stop Talking About Ourselves
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Channel Innovation, Model Innovation & You
First, Defeat Your Competitor. Then Become Your Own New Competitor
Jun 2, 2021
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Tony Long
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Channel Innovation, Model Innovation & You
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