Future Shopping | Tony Long | Substack

If nobody cares about having too much stuff, or the environmental impact of "next-day shipping", then any transaction should be equal to the next. But consumers know this is false.

Visualizing the Consumer’s Journey

Oct 6, 2021

The Tensions that Drive the Model

Sep 27, 2021

The Myth of the Funnel & the Journey

Sep 25, 2021

Find the strategic focus and mental freedom to break away from the drive to the transaction, and embrace the drive to the connection...

Aug 25, 2021

What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?

Jul 27, 2021

"Why would anyone have mentioned Star Wars," I asked (probably using what she likes to refer to as my 'duh voice').

Jul 14, 2021

This is not something a clever developer designed, it is a business model pivot that nobody (but the consumer) could have anticipated

Jun 30, 2021

Future Shopping

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