Future Shopping
Subscribe
Sign in
Home
Archive
About
More
return
;
Share this publication
Future Shopping
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
Future Shopping
A thought resource addressing online commerce, marketing, and human behaviors in the digital world.
By Tony Long · Launched a year ago
Subscribe
Login
About
Archive
Top posts
About
Archive
Authors
Login
Let me read it first
E-Commerce for the Ecology
If nobody cares about having too much stuff, or the environmental impact of "next-day shipping", then any transaction should be equal to the next. But consumers know this is false.
Tony Long
Comment
Share
Share this post
E-Commerce for the Ecology
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
New
Top
The Consumer Intention Cube — Part 3
Visualizing the Consumer’s Journey
Tony Long
Oct 6, 2021
Comment
Share
Share this post
The Consumer Intention Cube — Part 3
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
The Consumer Intention Cube - Part 2
The Tensions that Drive the Model
Tony Long
Sep 27, 2021
Comment
Share
Share this post
The Consumer Intention Cube - Part 2
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
The Consumer Intention Cube - Part 1
The Myth of the Funnel & the Journey
Tony Long
Sep 25, 2021
Comment
Share
Share this post
The Consumer Intention Cube - Part 1
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
The Octopus and the “Alive Web”
Find the strategic focus and mental freedom to break away from the drive to the transaction, and embrace the drive to the connection...
Tony Long
Aug 25, 2021
Comment
Share
Share this post
The Octopus and the “Alive Web”
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
Celebrating the Life (And Death) of the Product Detail Page
What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?
Tony Long
Jul 27, 2021
Comment
Share
Share this post
Celebrating the Life (And Death) of the Product Detail Page
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
How Much Consumer Centricity Is Too Much?
"Why would anyone have mentioned Star Wars," I asked (probably using what she likes to refer to as my 'duh voice').
Tony Long
Jul 14, 2021
Comment
Share
Share this post
How Much Consumer Centricity Is Too Much?
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
Life Beyond the Shopping Cart
This is not something a clever developer designed, it is a business model pivot that nobody (but the consumer) could have anticipated
Tony Long
Jun 30, 2021
Comment
Share
Share this post
Life Beyond the Shopping Cart
futureshopping.substack.com
Copy link
Twitter
Facebook
Email
See all
Future Shopping
Subscribe
About
Archive
Authors
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts